For more specific information, visit our MCA Program & MCA Categories webpage for details.
Please enter information for the primary point of contact for any notifications and questions pertaining to this entry.
The responses to the following 5 questions will be judged by our jurors while evaluating your entry. You may use bullets to list your answers.
When responding to Q1 - Marketing Objectives, please address the following: • What did your firm hope to achieve with the piece or program? • How did you plan to measure your results against your marketing goals?
Also include the following information: • Marketing objectives • Specify time frame • Budget information • Methodology for collecting and evaluating results
When responding to Q2 - Target Audience, please address the following: • Who was your target audience? • How many pieces were sent via mail, e-mail, or social media? If a website or video, what were your analytical goals? • Characterize the composition, size, and location of your target audience (example: 250 CEOs and senior managers of the top 500 leaders of the California high-tech industry).
When responding to Q3 - Research & Planning, please address the following: • Describe the market research conducted prior to planning your piece or program. • Summarize your marketing plan efforts. • Explain the production and delivery method.
When responding to Q4 - Messaging, please address the following: • What was the intended message or call to action of this entry? • What are you trying to convey or communicate to the audience through this marketing piece?
When responding to Q5 - Results & Impact, please address the following: • What was the ROI? • Which actions did the target audience take after receiving your materials (testimonials/feedback)? • Did you meet your specific goals set in your marketing objectives (Question #1)? If not, what would you have improved or changed about your piece?
Please complete the following information to be used if your entry is a finalist in this year's competition. It is important that you list your Firm's name exactly as you would like it to display on your award.
DISCLAIMER: If you are selected as a finalist, the images of your entry will be featured in our MCA Gallery. It will also be featured during the multimedia presentation during the awards ceremony.
All entry information and images become the property of SMPS/LA and may be utilized in future MCA promotions or displayed during SMPS/LA and industry educational events as examples of best practices in marketing communications.
You've made it! Thank you so much for participating in the 2026 SMPS/LA Marketing Communications Awards. Finals will be notified in early December 2026. Best of luck to you and your team on your amazing entry!
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