SMPS Los Angeles - 2023 MCAs - Additional Entry ($25)

* Entry Title

* Entry Category

* Nominating Firm

Other Creative Team Members/Firms

* Clarification #1 -- Marketing Objectives
Identify your marketing goals by answering the following questions:
• What did you hope to achieve with the piece or program?
• How did you plan to measure your results against your marketing goals? Please also include any marketing objectives, time frames, budget information, and methodology for collecting & evaluating results.

* Clarification #2 -- Target Audience
Please define the audience for this piece / program by answering the following:
• Who was your target audience?
• How many pieces were sent/produced?
• If website / video, what were your analytical goals? Please also characterize the composition, size, and location of your target audience.
(example: 250 CEOs and senior managers of the California high-tech industry).

* Clarification #3 -- Research & Planning Describe the market research conducted prior to planning your piece or program.
Summarize your marketing plan efforts.
Explain the production & delivery method.

* Clarification #4 -- Messaging What is the intended message of this entry?

* Clarification #5 -- Results
Please answer the following questions: • What were the results?
• What was your budget and the ROI?
• Which actions did the target audience take after receiving your materials (testimonials, feedback, etc.)?

* Are you file larger than 95 MB? Please check this box and email [email protected] to get a link for file uploads.

Yes, please send me a link.
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Supporting Materials #1 Maximum File Size is 95 MB

Supporting Materials #2 Maximum File Size is 95 MB

36" x 36" Presentation Board Maximum File Size is 95 MB. Boards will be printed and displayed at The Leonardo Awards Banquet.

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2023 MCAs - Additional Entry ($25)

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