Generations in Focus: Business Development Perspectives Across Gen Z, Millennials, and Gen X
June 26, 2025
4:30 PM PDT - 6:30 PM PDT
W.E. O'Neil Construction
300 N. Continental Blvd., Suite 190
El Segundo, CA 90245
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DirectionsHow does the business development journey look from the eyes of different generations?
Join SMPS/LA for a lively in-person panel where BD professionals from Gen Z, Millennials, and Gen X share how their unique perspectives shape their approach to networking, relationship-building, and driving firm growth.
This conversation will explore the evolving realities of business development, from early-career learning curves to mid-career insights and seasoned leadership wisdom. Our panelists will discuss the challenges and opportunities they face, how generational experiences shape perceptions of the BD role, and how firms can better support, empower, and collaborate across age groups.
Stick around after the discussion for a networking happy hour, where you can continue the conversation, make new connections, and share your own experiences with peers across the industry.
Learning Objectives:
- Understand how generational perspectives shape approaches to business development
- Gain strategies for building authentic connections across generations
- Improve public speaking and networking techniques tailored to today’s evolving BD landscape
Moderator
- Monica Amalfitano, Director of Design and Construction Services and Campus Engineer, California State University, Long Beach (CSULB)
Panelists:
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Vanessa Reyes, Business Development Manager, P2S Inc
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Nathan Mendelsohn, Business Development Manager, Hensel Phelps
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Jill Capanna, Principal / Marketing Director, CO Architects
CPSM Domains of Practice:
3 – Client and Business Development
5 – Promotional Activity
6 – Management
Who Should Attend
This event is ideal for business development professionals, marketers, firm leaders, and AEC practitioners at all career stages who want to better understand generational perspectives on BD practices. Whether you’re just starting out, building mid-career momentum, or leading teams, you’ll gain valuable insights into how different generations approach relationship-building, networking, and client engagement.
Event Sponsorship Opportunities
Please contact our Sponsorship Director, Tricia Converse ([email protected]).
Complimentary Professional Headshots Available!
All attendees of are invited to take advantage of complimentary professional headshots, courtesy of our in-kind photographer, Paul Turang. Whether you're updating your LinkedIn profile, company website, or speaker bio, this is a great chance to refresh your image. Be sure to come dressed in professional attire—and don’t forget to bring your best smile!
Moderator Sponsor -- $2000
- Four (4) tickets to the event
- Meet & Greet with Speakers o Company Intro
- Attendee List
- Company logo displayed and recognition at the event
- Company logo on website and e-flyers
Plat Sponsor -- $1750
- Four (4) tickets to the event
- Meet & Greet with Speakers
- Company Intro o Attendee List
- Company logo displayed and recognition at the event
- Company logo on website and e-flyers
Food Sponsor -- $1300 (2 available)
- Three (3) tickets to the event
- Attendee List
- Company logo displayed and recognition at the event
- Company logo on website and e-flyers
Event / Parking Sponsor -- $500
- Two (2) tickets to the event
- Company logo displayed and recognition at the event
- Company logo on website and e-flyers
Event Patron -- $250
- One (1) ticket to the event
- Company logo displayed and recognition at the event
- Company logo on website and e-flyers
Tickets
$85.00 Member Ticket
$110.00 after 12:00 am June 26
$85.00 Other SMPS Member Ticket
$110.00 after 12:00 am June 26
$125.00 Non-Member Ticket
$150.00 after 12:00 am June 26
$2,000.00 Moderator Sponsor (+4 tickets)
$1,750.00 Plat Sponsor (+4 tickets)
$1,300.00 Food Sponsor (+3 tickets)
$500.00 Event or Parking Sponsor (+2 tickets)
$250.00 Event Patron (1 ticket)
