AEC.AI Masterclass Series: Big Picture Vision & AEC Insight: AI for Strategic Planning
June 10, 2026
11:00 AM PDT - 12:30 PM PDT
Webinar
URL to be distribution upon registration confirmation.
Add to Calendar
DirectionsThis is not a live webinar.
This Webinar Replay was originally presented by SMPS/HQ in November 2025.
AI is more than writing helpers—it’s a planning partner. In this 90-minute session with Christopher S. Penn, you’ll learn how to use AI to see the big picture across your markets, pursuits, and operations—and to model plans and scenarios you can act on. We’ll turn messy inputs (historic wins, pipeline, staffing, budgets, constraints) into structured options, stress tests, and “if-this-then-that” roadmaps.
You’ll learn to compare scenarios (e.g., add a market, shift pricing, reallocate BD hours), quantify risk and upside, and pick the moves that improve win rates, margins, and delivery. Expect practical frameworks, governance guardrails, and templates —no hype, no jargon, just strategic clarity for A/E/C.
Ideal For:
Marketing, business development, and communications professionals seeking to confidently integrate AI into their work.
Key Learning Objectives:
By the end of this session, participants will be able to:
- Use AI to aggregate signals (market, pipeline, capacity, cost) into a clear strategic view.
- Build and compare plan variants (best/base/worst case; resource shifts; market entries) with assumptions you control.
- Attach KPIs to scenarios—cycle time, hit rate, margin, hours saved—and rank options by impact vs. effort/risk.
- Translate the chosen scenario into pilots, owners, milestones, and dependencies.
- Equip champions with prompts, scripts, and a cadence for updating assumptions so plans stay live—not shelfware.
About the Presenter: Christopher Penn, Co-Founder and Chief Data Scientist, AI Expert, Trust Insights AI
Christopher S. Penn is an authority on analytics, digital marketing, marketing technology, data science, and machine learning. A recognized thought leader, best-selling author, and internationally renowned keynote speaker, he has shaped five key fields in the marketing industry: Google Analytics adoption, data-driven marketing and PR, modern email marketing, marketing data science, and artificial intelligence/machine learning in marketing. As co-founder and Chief Data Scientist of Trust Insights, he is responsible for the creation of products and services, creation and maintenance of all code and intellectual property, technology and marketing strategy, brand awareness, and research & development.
Mr. Penn is a 2022, five-time IBM Champion in IBM Data and AI, a Brand24 Top 100 Digital Marketer, an Onalytica Top 100 AI in Marketing influencer, and co-host of the award-winning Marketing Over Coffee marketing podcast. Prior to co-founding Trust Insights, he built the marketing for a series of startups with a 100% successful exit rate in the financial services, SaaS software, and public relations industries. His work has served brands such as Twitter, T-Mobile, Citrix Systems, GoDaddy, AAA, McDonald’s, and many others.
Mr. Penn is an IBM Watson Machine Learning Certified Professional, a Google Analytics Certified Professional, a Google Ads Certified Professional, a Google Digital Sales Certified Professional, and a Hubspot Inbound Certified Professional. He is the author of over two dozen marketing books including bestsellers such as AI for Marketers: A Primer and Introduction, Marketing White Belt: Basics for the Digital Marketer, Marketing Red Belt: Connecting With Your Creative Mind, and Marketing Blue Belt: From Data Zero to Marketing Hero, and Leading Innovation.
Credit Hours & Domains
1.5 CEU or AIA|LA LU
Domain 1 - Market Research
Domain 2 - Marketing Planning
Domain 3 - SOQs/Proposals
Domain 6 - Information, Resource, and Organizational Management
Tickets
$30.00 Member Ticket
$30.00 Other SMPS Member
$45.00 Non-Member Ticket
