SMPS PRC Download on Finish Strong: Winning Proposals from the Selection Committee’s POV
June 24, 2026
12:00 PM PDT - 1:30 PM PDT
Webinar
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DirectionsA selection committee member once said that if one more person started a cover letter with, “We are pleased to present this proposal,” he would scream!
This is one of many common blunders that drive proposal reviewers crazy and keep firms from being shortlisted. What are selection committees looking for? What turns them off and what do they love to see? What are the most common missteps? We will cover all of this and more.
Julie Flattery, Affiliate AIA will report the answers to many of the questions put forth in her PRC conference panel discussion with three savvy proposal reviewers. They answered head-scratching questions, dispelled myths that keep proposers from being shortlisted, and advised on what impresses them most and what turns them off. Attendees will leave informed, armed, and ready to create winning proposals.
Julie will be discussing:
• Proposal Basics: What’s the Easy Button from the Selection Committee’s Perspective?
• Proposal Strategy: How to Simplify the Process and Build Relationships & Trust
• The Heart of the Matter: A Look Inside the Proposal
• Graphics and Photography
• Parting Words of Wisdom
Key Learning Objectives:
By the end of this session, participants will be able to:
- Dispel myths such as, "If I ask questions during the pre-proposal process will it irritate the selection committee?”
- Answer questions proposers struggle with most like AI vs Human, what are they looking for on resumes, professional photography vs. iPhone, and much more.
- Understand what selection committees most like to see and what turns them off.
- Walk away ready to create winning proposals that resonate with selection committees.
and potential risks to leadershipand peers.
About the Presenter: Julie Flattery, Affiliate AIA, Owner, Style Guide
Julie is the owner of Style Guide, an AEC Marketing, PR, & Business Development consulting firm. With more than 40 years in the AEC profession—and many of those as a coach guiding firms through complex proposal and marketing pursuits—Julie knows how to draw out the best from every team she supports. Before launching her consulting career, she served as Marketing Director at Bassetti Architects, where she helped open the Portland office and led marketing efforts across Seattle and Portland. Her leadership contributed to several high-profile wins that fueled the firm’s growth. Julie’s love for teaching, writing, and building design shines through every project she takes on.
Credit Hours & Domains
1.5 CEU or LU
Domain 3 - Client and Business Development
Domain 4 - SOQs/Proposals
Tickets
$45.00 Member Ticket
$45.00 Other SMPS Member Ticket
$65.00 Non-Member Ticket
