Program Description & REGISTRATION BELOW

WE ARE ALL CREATORS!

Deadline extended to April 5! Calling all creators of compelling and unique marketing collateral and campaigns!  Let’s recognize the creative genius of our marketing community within SMPS/LA and across the Greater Los Angeles area.  Submit your work for the 2022 Marketing Communications Awards and plan to celebrate the winners at the 37th Annual Leonardo Awards Banquet on May 24, 2022, at The Fig House.

Are you submitting to the Marketing Communications Awards for SMPS Headquarters? SMPS/LA's MCA deadline is the same day - increase your ROI and submit to both!

Deadline is EXTENDED!  Entries are due April 5, 2022.

REGISTER & PAY HERE:  
  •  $50 for the First Entry, Members [ENTRY FORM]
  •  $75 for the First Entry, Future Members [ENTRY FORM]
  •  $25 for Each Additional Entry (regardless of membership status) [ENTRY FORM]

What the Jury Wants to See
Jury members are selected for their expertise in marketing and communications, as well as their experience in the AEC industry. They will judge each entry based on the following criteria:
  •  Ability of the submission to meet the objectives stated in the Clarification Statement
  •  Visual impact of the graphic design, photography, and other materials submitted
  •  Ability of the submission to effectively communicate with the intended audience
  •  Cohesiveness of concept and copy

Contact: Matthew Sullivan, MCA Chair at [email protected] if you should have any questions.

MCA Categories

Project Pursuit Marketing
An item or series of items developed in support of winning a project. Materials may be print and/or digital and include qualification packages, proposals, presentations, interview tools, leave-behinds, or other pieces that contributed to the total effort.

Marketing Collaterial & Integrated Campaigns
Print or digital marketing collateral or campaign. Examples may include a one-time piece of collateral or a series of materials that promote a consistent brand message across marketing channels to reach a specific target audience over an extended period of time. Examples can include corporate brochure, direct-mail postcard, advertising campaigns, printed or digital publications, external newsletter, and/or media relations campaigns.

Internal Communications 
Any print or digital communications vehicle intended for an employee audience, including but not limited to a recognition or employee retainment program program, employee newsletters, awards program, or communications associated with mergers, acquisitions, or new business-line initiatives.

Special Event Marketing
A print or digital piece produced for one-time use to promote a special event including but not limited to an anniversary, holiday, project or firm milestone, office opening, dedication, conference or tradeshow exhibition materials and booth design, or ground-breaking and other project milestone events.

Virtual Experience
A recording and related collateral developed for a specific event, campaign or initiative. This could take the form of a recorded "live" Zoom session (or similar), internally or externally developed interactive user experience, or something else entirely. Show off the creativity you've been bringing to these virtually never-before-experienced times!

Video, Social, and Digital Media 
A digital marketing piece or social media campaign that utilizes online and interactive tools to generate engagement and collaboration. Examples include but are not limited to: videos, apps, blogs, networking site campaigns (LinkedIn, Facebook), content- sharing sites (Behance, YouTube, Flickr).

Brand Experience / Corporate Identity 
A new or updated brand experience. This could include the roll-out of a new logo, graphic standards, brand awareness campaign, and/or visual /content update for materials, applied firm-wide or for a specific market. Guidelines for application must be included in the submission.

Website 
An external website, intranet or mobile site that promotes your firm. This could include microsites that have been launched by your firm for a specific project.