In the A/E/C space, true “advertising” campaigns have traditionally been a rarity. In an industry based on relationships, ads weren’t exactly known for their ROI. But the digital landscape is changing the game and ads may soon be a necessary part of any marketer’s toolkit. In this educational workshop, participants will learn and practice some basic ad principles, including developing your hook, writing a great line, and incorporating a call-to-action that gets results. We’ll discuss when to consider digital ads and how to apply advertising principles to your existing marketing.

This program covers aspects of the Promotional Activity domain.

About the speakers 
Pixels + Ink Studio

Amanda Roehl | Owner, Chief Idea Generator

You have a need. Amanda has an idea. Often referred to as “Chief Idea Generator,” Amanda serves dozens of A/E/C industry clients throughout the United States as a fractional-CMO, helping businesses develop the marketing ideas and capacity they need to move their companies forward. Amanda combines 20 years of design experience with intimate knowledge of the professional services industry. She is past president of SMPS Cincinnati, has presented at SMPS-events nationwide, and produced award-winning work. As a fractional-CMO, Amanda’s experience is wide-ranging and includes brand development, graphic design, online presence, marketing initiatives, and client relationships. The breadth of her expertise gives Amanda better insight into the big picture – helping companies quickly understand where they are lacking and how to easily find the best returns. 

Amy Hollon | Director, Digital Marketing

Amy has over 15 years of experience doin marketing and communications in a variety of different roles. In particular, Amy is skilled at digital marketing (including website building, SEO and digital advertising), content generation, creating and defining key strategic messages, client research and strategic planning. Amy brings many talents that complement the services already provide at Pixels. Her previous experience as a journalist, her experience with SEO and online marketing strategies, and her years of experience in the AEC world  expand service offerings and serve existing clients better. 

Thank you to our host W.E. O'Neil Construction

Questions about the program? Contact [email protected]